Healthcare has not been immune to recent layoffs, but there are digital leaders and projects that are indispensable. Sara Vaezy, Chief Strategy & Digital Officer at Providence, lays out the critical role that digital innovation and strategy play in driving sustainable growth.

Key Takeaways

• Digital, Defined: The digital strategy team at Providence builds platforms and experiences to aggregate demand and improve engagement.
• Strategy, Defined: Vaezy breaks strategic thinking into two parts–the ability to decide how to use limited resources and leaning into your differentiation.
• Get Consensus on KPIs:Work with internal teams to define and create meaningful KPIs. Clearly spell out how they are measured and how they ladder up to your organization’s goals.
• Partner with Users: User feedback is essential when developing digital solutions and can include usability testing, behavioral analysis, and A/B testing.
• AI and Collaboration: Since this technology is powerful and poses so many security and ethical issues, partnership with experts in the field and others in the healthcare space is essential.
• Clinicians’ Role in AI Adoption: One of the main use cases for AI is to augment and assist clinicians, helping to alleviate burnout. For this work, they must be included in the planning, building, and adoption from the beginning.